Heard so many things about Differential pricing strategy adopted by everyone. And its relation of pricing by value. So if anything is more valuable to you you should pay more than same thing when had less value.
i remembered the example of Giant Cola company adopting this…so if weather is extremely hot and you want chilled drink than normal drink you should be paying more simply because the chilled drink is giving you more value to you.
You must be wondering what the hell is this all got to do with Chennai Autos…..
well the best lesson of Differential pricing can be learnt from Chennai Auto Drivers. These fellows know really really how to dupe their customers. If you are a Chennaite/South Indian chances are you would be charged high for any given trip. but, If you are North Indian you would be charged very high.
And what happens if you are North Indian and trying to get auto while its raining heavily and you are stranded in middle of road…..
The soft hearted people might say to give help to such a guy…..but not auto drivers here……….So during one such situation when I tried to catch auto…..Auto Driver looks at me thinks about weather and then open his mouth and his reply made me burst into laughter…..his charges for destination was 250 bucks . Remember the normal rate to reach designation was 80-100 Rs.
Now clearly this is a differential pricing as he understood that a north Indian guy standing in mid of rain and fully drenched is desperate to take auto and so would be willing to pay maximum for the service and therefore extract maximum out of him……… Though I didnt took that auto and preferred to wait…..but was left wonderstuck as what impact differential pricing can make especially if its not decided in proper context…..
May God give more sense to Chennai Auto Drivers or atleast rule of going by meter is imposed in chennai as at present none of autos in Chennai run on meters -
Strange but True …..


